In our line of work, you’re always having to evolve & change the way that you do things in order to stay ahead in the marketplace. I suppose that everyone end up having to do the same sort of thing, especially when they are trying to run a small supplier the way that I am. In our Heating & Air Conditioning supplier, I’m the a single who is in charge of trying to build up our online advertising business. I’m not talking about just online advertising; I’m talking about digital advertising, too. Heating & cooling & ventilation isn’t exactly an easy line of job to be in, if you want to think the truth. It’s actually competitive, when you come right down to it. I’ve thought about having a digital advertising supplier take over our advertising & ad strategy, although I entirely love to do most of the job myself most of the time, but setting up an online advertising supplier isn’t the easiest thing in the world to do, especially when you’re trying to do the morning to morning stuff involved with running the heating & cooling supplier that you already have… Running our digital advertising strategy is absolutely the way to transfer our heating & cooling supplier into the future. I have to beginning doing more research into it, because easily I’m not entirely sure that I think everything that I need to think about online advertising & digital advertising when it comes to doing the best thing for our heating & cooling supplier. I know I’ll have to figure it all out as I go along, though.