Everybody knows that the internet is the way to get your product noticed these days.
If you are releasing a new business venture or invention, you’ve got to get it online and get some buzz going around it.
This is often times easier said than done, unless you can create a product that is revered by influencers and other Instagram models. In essence, this is the future of advertising. There are brand ambassadors for just about everything these days. You would be surprised how many industries are paying people for product placement and advertising online. You might not even notice that the people you follow are promoting certain products and services. For instance, I love to follow a certain group of comedians online and keep up with their daily antics. Recently, I noticed that one of them started talking about their brand new air conditioning system quite often. At first, I didn’t really think anything of it because this comedian lives in Los Angeles where it is extremely hot all the time. It made sense that she was consistently discussing her indoor air temperature control because the climate was so different than back home. However, after a few months of hearing about one particular brand of central cooling system, I began to wonder if this was an organic product review. Sure enough, I went on her blog and found that she was a sponsored brand ambassador for the heating and cooling company that produced the air conditioning system. I guess that explains all of the ice cold merch she was consistently sporting.