I have a job working for a digital SEO company and the vast majority of our company comes from Heating as well as A/C.
- It Seems like the Heating and A/C industry is ready to move into the technology world, it is a weird combination of modern university graduates figuring out some code, data and web building and older Heating and A/C companies who don’t own a computer, and getting the Heating and A/C dealers to understand what they are paying for and why they want it is always tough, and most of the time the Heating and A/C companies try to make suggestions on how to make a website run better.
I never tell the Heating and A/C company how to service a heat pump or install a standard a/c unit, then they are the expert in their field. I am hopeless when it comes to physical tools. They should respect that it is the reverse with SEO. I assume how to write code on a computer, build a website and post on social media. I assume exactly what colors are eye catching and where the company phone number should be listed. For the majority of the time when a client requests a lot of swings, the websites looks awful and ends up chopping. Then the client sees less phone calls and company decreases! Who in the hell do they blame for this disaster? Well they blame myself and others since it is our job to garner traffic to their site. Every so often the clients are good and let myself and others do what I want. Those types of websites always run twice as fast and keep clients on the web page longer. It is difficult telling a woman twice our age that I assume way more than him about SEO and she should back off.