I currently work for a digital advertising company as well as the vast majority of our company comes from Heating as well as Air Conditioning, but seems like the Heating and Air Conditioning industry is ready to transfer into the technology world, then it is a weird combination of new university graduates being able to read code, data as well as web building as well as older Heating as well as Air Conditioning businesses who don’t own a PC, and getting the Heating as well as Air Conditioning dealers to understand what they are paying for as well as why they want it is always so damn hard, most of the time the Heating as well as Air Conditioning companies try to make suggestions on how to make a website run better.
I never try and tell the Heating as well as Air Conditioning business how to service a heat pump or install an air conditioning system, however they are the experts in their field.
I am hopeless when it comes to physical tools. They should just deal with the fact that it is the reverse with SEO. I recognize how to write code, build a website and later post on social media. I recognize exactly what colors are eye catching and where the company PC number should be listed. Most of the time when a customer requests a lot of changes, the websites looks terrible as well as ends up chopping. Then the client sees less PC calls as well as company decreases, but who do they blame for this disaster? Well they blame me since it is my job to pick up some traffic to their site! Occasionally the customers are wonderful as well as let me do what I want. Those websites always run twice as fast as well as keep customers on the web page longer. It is so hard just telling a guy twice my age that I recognize way more than him about SEO as well as he should back off.